For packaged-goods brands
See how your pack sizes and prices stack up against every rival on the shelf.
Shelfprice checks Kroger’s shelf every day, finds the sizes and prices out of step with rivals, and tells your pricing team what to change.
Kroger price check, Oct 16.
Every yogurt pack on Kroger’s shelf, by size and price per ounce
How to read it. Each dot is one yogurt pack on Kroger’s shelf, colored by maker. Further right is a bigger pack; higher is pricier per ounce. A dot well above its neighbors is expensive for its size; an empty stretch along the bottom is a size nobody sells.
The curves
Each dashed curve joins packs that cost the same in total, whatever their size. Dots use regular prices unless you tick “Show deal prices”.
Dot color = who makes it:ChobaniDanoneFageHain Celestialand 4 more (see Filters and options)
Each dot is one pack. Flavors of one size count once.
- A pack, colored by maker
- Same total price ($4 a pack): bigger packs sit lower
Straight from Kroger
Prices from the retailer's own catalog. Walmart and Target soon.
Every opportunity ranked
Each shows its priority, the move to make and the size of the gap.
One price per category
Unlimited users, every feature.
Live from Kroger’s yogurt shelf, Oct 16 price check
The top five opportunities in yogurt, ranked
- High
No Activia multi-serve pack sold singly
Product type: Regular
Move Launch an Activia multi-serve pack sold singly.
Gap 44 rival packs sell this format: Activia has none
- High
Few brands at 8–24oz
Product type: Regular
Move Consider a cup at 8–24oz, after checking demand.
Gap 2 rival brands sell this size: 11 brands at under 8oz
- High
GoGo Squeez's regular price is 20% above the Regular median, any size; deals bring it to 7% above
Product type: Regular
Move Decide whether the regular price holds without deals, or should come down toward the median.
Gap +20% Regular price above the median: no deal
- Medium
Activia 21.2oz costs 1% more per oz than the 16oz
Product type: Regular
Move Cut the 21.2oz pack to $4.62.
Gap -$0.07 per pack Price cut needed: on the 21.2oz pack
- Low
No size between 14oz and 30oz
Product type: Regular
Move Launch a pack between 14oz and 30oz.
Gap 2.1x jump Gap between sizes: nothing between 14oz and 30oz
The whole yogurt category, ranked by priority. Each gap is in its own unit, so figures are not added up. In your workspace the same checks run on your brand.
Words used here (tap)
- Pack:
- One size of a product, such as the 32oz tub. Flavors of one brand and size are one pack.
- Price pack architecture:
- The range of pack sizes and prices a brand sells, and how it lines up against rivals.
- Opportunity:
- A specific change to a price or pack range that would improve a brand's position against rivals. Shelfprice reports it; it changes nothing on the shelf.
- Product type:
- The kind of product within a category, such as Regular, Greek or Kefir yogurt. "Regular" here is a kind of yogurt, not a price.
- Store brand:
- The retailer's own brand, such as Kroger's. Also called private label.
- Price check:
- One pull of Kroger's prices from the store on one day.
Ladder gaps
A size is missing between two packs: sales nobody collects until a rival fills it.
Price inversions
A bigger pack costs more per ounce than a smaller one, so shoppers buy the smaller.
Premium vs. private label
When the store brand closes the price gap, shoppers switch quietly.
White space
A size few brands sell: demand nobody serves yet.
Format coverage
Rivals sell a type of pack you don't.
Promo dependency
A brand near the typical price only while on deal.
Retailer inconsistency
The same pack priced differently by retailer.
Unlocks as Walmart and Target connect.
Too much shelf to watch.
Hundreds of products, moving every week. Shelfprice shows what changed and what it’s worth.
Alerts, the day it happens
A rival's price move, new product, drop or promotion, in the app or by email.
Ready for the pricing review
PowerPoint, Excel or CSV in one click, or on a weekly or monthly schedule.
Change detection
Every product Kroger carries in your category, checked daily.
A pipeline, not a report
Each opportunity has an owner, a stage and notes.
How it works
Monitor
Daily prices for every brand and pack in your category, from Kroger's own catalog.
Rank
Seven checks run on every price check. Each hit becomes an opportunity with a priority and a size.
Act
Assign an owner, review, accept, and watch whether the price changes.
Built for revenue management teams
The director setting the price range, the analyst prepping the pricing review, the category manager defending share against the store’s own brand.
One price per category.
Unlimited users, every feature. 7 days free.
Monthly
$199 / month
Cancel any time.
Yearly
$1,499 / year
About $125 a month. Save $889.
Questions
- How current is the data?
- Daily, from Kroger's own catalog. Every chart shows the date of its prices.
- Which retailers and categories?
- Kroger today; Walmart and Target soon. Shown here: yogurt. Also coffee, soft drinks, salty snacks, cereal, laundry detergent and pet food.
- Which brands?
- Every brand on the shelf, not just yours.
- How is this different from syndicated data?
- Market-research data runs a month or a quarter behind and is licensed by volume. Shelfprice reads the retailer's catalog daily and prices by category.
- Are deals tracked separately?
- Yes. Each check records the regular and promo price separately.
- How do alerts work?
- Pick price moves (with your own minimum), promotions, or products first or no longer seen, for a category or one segment. Get them in the app, by email or both.
- Can I get this into a deck?
- Yes: PowerPoint, Excel or CSV from any view, or scheduled weekly or monthly.
- Do I need a data team?
- No. Your team works from ranked opportunities.